Algorithms, ads, reels, emails — it never ends. You trained to support parents, not to be a marketer. Just when you learn one thing, the goalposts shift. Keeping up is exhausting, and you always feel on the back foot.
You’ve tried posting, tweaking, trying again… but it isn’t filling your diary with parents. Instead of giving you space to grow, it drains your time and energy with little to show for it.
What’s the best way to teach this? Can I charge more, and how? My offers aren’t working, what now? Should I take another training, design another class, offer a membership or, or. or ?
Every decision feels high-stakes, and without clear expert guidance, you end up stuck in circles: tweaking, doubting, or holding back in case it’s the wrong move. You might even try everything “just to see,” - there goes your precious time again.
You want to become the go-to trusted expert, moving beyond generic “positive birth” messages, and showcase the depth of your knowledge so more parents book you. But this takes time, skills and systems you don’t have.
Instead, you’re juggling too many roles, always working in your business instead of on it, keeping you small, and holding you back from stepping into the role you were called to do.
AI assistants for perinatal professionals.
Marketing is shifting at lightning speed. Life is more demanding. The online world is noisier than ever. It’s harder – if not impossible for one person to keep up with it all. And the good news is, you don’t have to.
You didn’t come into this field to become a marketeer. You came here to teach, to support, to walk families through one of the most important journeys of their lives.
But the reality is that to reach those families, your words need to land, your message has to be seen, and your offers and support have to connect and flow.
And because most perinatal training doesn’t cover marketing in depth, let alone keep you up to date, you’re left piecing it together on your own cobbling strategy from Instagram tips, wrestling copywriting hooks into posts and funnels, even rewriting lesson plans late at night… and it still feels like either it’s taken over your life, or it’s just not working. Stop
That’s not why you trained. And it’s not where your energy should be going.
Let’s get you back to being present with your parents and family and taking care of yourself, let’s get you untangled without more wasted time and effort.
This isn’t another course that will go out of date in 3 months, or a stack of templates that make you sound like everyone else.
These are bundles of AI assistants known as GPTs. Each one has been fine-tuned with expert knowledge to perform specific tasks, such as creating scroll-stopping content, designing classes or even helping you make strategic business decisions.
They are your key to a thriving, growing business without needing decades of marketing expertise or trying desperately to keep up.
They have been designed as a complete, full-spectrum bundle of GPTs, a cohesive suite where each one connects and supports the others. No missing puzzle pieces. No half-finished solutions.
These tools go far beyond captions and content, extending into offer design, teaching plans, funnels, strategy, and career growth.
Built specifically for perinatal professionals, using only evidence-based practices, these GPTs are trained to sound like you — raising your voice so your words carry further, your offers connect faster, and your business and career grow stronger.
Purchase once, get lifetime access to the full bundle, including video training, support, and updates.
Click the link sent to you to automatically open your assistant. Answer the questions your GPT asks, and they will produce whatever it is you need.
Edit, tweak, and create with confidence. No experience, coding or prompts needed. It’s genuinely that simple.
Kindling takes you from “I want to do this work” → “I have a clear, practical plan.” Build a personalised foundation that shows you exactly what to offer, how much to charge, and how to structure your time — so your career is viable, balanced, and ready to grow.
Flame gives you the clarity and consistency to stand out in a crowded field — so every post, page, and pitch looks, sounds, and feels like you.
Flare transforms your ideas and blogs into scroll-stopping posts, reels, and carousels. Finally, socials that build trust and momentum — without taking over your life.
Beacon makes sure every page works harder — from the first click to final checkout. No waffle, no wasted space, just clear, persuasive words that book clients while you sleep.
Torch is your funnel-design system. No random freebies, no parents stuck halfway. Just one clear, connected journey that moves families from curiosity → trust → booking.
Hearth takes your classes from “draft in my head” to “structured, inclusive, repeatable.” From first plan to final refinement, you’ll deliver sessions that land, engage, and transform.
*Please note these GPTs are trained in adult education psychology and perinatal business strategy, but they are not trained in the 3D rEvoution (™) or the ECLTra (™) framework. Those remain exclusively for ATI students, where they are taught in depth and applied with personalised guidance.
You’ve seen how each bundle in The Fireside Collective gives you clarity, connection, and content that actually works. Now, for those who want the complete circle — every GPT, every guide, every step mapped — there’s Ignite.
This is the full Fireside experience.
Every bundle. Every specialist GPT. All trained to sound like you, not a sales robot. Designed to give you back your time, elevate your professionalism, and support parents with more ease, and connection than ever.
This is the match.
Lead magnets, nurture sequences, sales emails, subject lines, CTAs – everything you need to write emails that feel natural and convert beautifully.
Hooks, calls to action, bios, storytelling, persuasive phrases, and power transitions.
These two bundles alone are worth £394. You get them both free when you pay in full.
Prefer to split your payment? You still unlock the Email GPTs bundle as a bonus – sent with your second instalment.
Over £1400 of high-impact, highly specialised tools for perinatal professionals.
Your price? £497.
That’s just £9 per GPT — for the exact support you need, trained with insight, empathy, and zero bro marketing tactics.
Building a successful career in this field doesn’t just come from being a good teacher. It comes from being seen, trusted, and chosen, which means having marketing and strategy that actually work.
You might have thought that meant putting up a few pages on a website, sending out a few emails, or posting on social media. But the truth is, trust is at an all-time low, and it’s harder than ever to capture parents’ attention, let alone secure a booking. You need strategy and damn good copywriting skills.
And I know that’s not what you signed up for. You didn’t train to learn sales psychology, funnels, or algorithms. You came here to teach, guide, and support families. But without a clear message and a connected strategy, your work risks staying hidden.
That’s where I come in.
I spent 10 years creating marketing strategies and campaigns for global names like McDonald’s and Saab. For the past 16 years, I’ve been working as a perinatal professional myself, teaching and supporting parents. And for the past 4 years, I’ve been helping stuck perinatal professionals like you untangle the “business side” so they can thrive.
Since I can’t be everywhere at once, I built The Fireside Collective, a circle of GPTs infused with both my marketing expertise and my perinatal experience.
You don’t need to become a marketer. You don’t need another course.
You just need the right support so you can get on with what you you best. And that’s exactly what this collective is here to do.
Passion to Profession: a FREE 4-day workshop, 5 to 8 October, 7pm on Zoom.
For anyone obsessed with birth work and wondering how to turn it into a real career. And for midwives who have lost the joy in it.
Design a career that fits your life, teach in a way that actually changes outcomes, see how simple marketing can be, and find the funding to pay for it. Live bonuses every night, and replays if you miss one.
