Maternity Nurse & Educator Specialist

You're brilliant with babies. You're just tired of selling every hour you've got, one bitty service at a time. This is the qualification that joins the whole lot up.

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You already do this. Just in pieces.

You can train as a maternity nurse. Or a baby massage instructor. Or a sleep consultant. Or, or, or. Every one a separate course, a separate certificate, a separate little island of work. And every single one of them is part of the same job: looking after a new family and their baby. So why does nobody join them up?

Disconnected training makes for disconnected care. And, while we’re at it, disconnected income.

You’ve got a good heart. You wouldn’t be reading this if you didn’t. But a good heart doesn’t pay the bills, and it doesn’t hand you your evenings back. You’ve got a life too, and people at home who’d quite like to see you in it. So wanting to earn a proper living from this isn’t grabby or cold. It’s just sense.

And the way you get there is continuity: one family, supported across everything, instead of you starting from scratch with a stranger every few weeks.

That’s the whole idea behind this diploma. Not another single skill to bolt on. The full set, under one roof, so you become the person a family stays with from the newborn fog right through to the toddler years.

And the timing isn't an accident

1,300 Sure Start centres have shut, and they’re still going, roughly one in three gone. That’s a lot of parents left with nowhere local to turn. The Leadsom review said that families need joined up, community care, and there’s less and less of it about. There’s also decent evidence that this kind of joined up, hands on support does real things for babies, their immune health, their early mental health, their development well past the toddler years. Which is where you come in. Not as one more single service instructor in a crowded field, but as the person in your area who does the lot, and does it properly. Parents are crying out for it. Hardly anyone’s set up to offer it.

What you'd offer, and what it can bring in

Once you’re qualified you’re not living off one income stream. You’ve got a spread of them, and you pick the ones that fit your life.

A six hour weekend or evening parent craft class can bring in around £1,600.
A three hour fundamentals class, around £750.
A weekly hour of baby massage, yoga or forest play, around £900 for a six week block.
Private breastfeeding support, around £75 an hour.
Sleep coaching, around £450 per baby.

Run a couple of those alongside each other and you can see how it starts to add up, without living in someone else’s spare room or being on call at 3am.

"Being a maternity nurse already, I chose this course because I wanted a way out of private nannying. I expected something like the antenatal classes I'd seen. It was so much more. Before doing this I wondered how on earth I'd teach baby care for six hours. Now I'm planning twelve hour courses."
Olivia, Maternity Nurse & Educator Specialist

What's actually in it

Four specialisms you'll walk away qualified to offer [COUNT: you sell this as "4-in-1", but the curriculum below runs to twelve modules. Confirm the headline number and we'll make it match.]:

Baby massage and baby yoga.

A full series of classes you can run from the off, helping parents bond with and settle their babies, with every plan handed to you so week one is never a blank page. One of your most reliable earners, because families sign up for the whole block. m.

Holistic sleep consulting.

The thing exhausted parents will happily pay to sort. A breastfed led approach that settles a baby without any cry it out misery, so you become the person a wrecked family calls at the end of their tether.

Forest play and development.

Shinrin Yoku, the Japanese practice, and a session that calms the baby and the frazzled parent in one go. It's also what makes you stand out from every other baby group going. And no, it doesn't have to happen in an actual forest.

Maternity nursing and newborn care.

The hands on heart of it, from the golden hour through the early months, so you can support a family in their own home with real confidence rather than winging it.

Early years development.

The depth that makes you the one parents trust. When a parent asks why their baby does something, you'll have a real answer instead of a shrug. From how a newborn adapts in those first hours to what shapes a child years down the line, this is the knowledge that makes parents take you seriously.

Attachment and mental health.

You'll be able to reassure the parent who's certain they're failing at bonding, and, just as important, spot the early signs that a family needs more help than you can give, and know what to do with that.

Babies' skin.

Cut through the lotion marketing and tell a worried parent what actually protects their newborn, and handle the common conditions that have people spiralling on Google at 2am.

Colic, reflux, allergies and the rest.

The stuff that frightens new parents most. You'll know what you're looking at, what actually helps, and when to send a family to their GP, which is exactly when they need you to be the calm one.

Vulnerable and premature babies.

Most people aren't trained to go anywhere near NICU, low birth weight or poorly babies. You will be, including the practical side, expressing, tube and cup feeding, so you can steady a family through some of the hardest weeks of their lives.

Vulnerable communities.

So your classes actually work for the families a lot of provision leaves out: ethnically diverse, LGBTQ+, neurodivergent and disabled parents. It widens who you can reach, and it's what marks you out to the people who commission this work.

Safeguarding.

Protection for the babies, the parents and you, with the policy templates written for you and the confidence to act when something doesn't sit right.

Teaching skills.

Knowing your stuff and being able to teach it are two different things. This is the one that turns you into someone parents book and recommend, whether you're in front of six in a church hall or one family in their front room.

Marketing.

The bit everyone dreads, and the bit that decides whether your diary fills or sits empty. How to get parents booking and keep them coming back, without gimmicks or shouting into the void.

What you get

Lifetime access to the whole course, self paced, with any future update included
Live tutorials every week, recorded if you can't make them
An in person workshop to practise your teaching for real, finishing with a proper graduation and a party, because you'll have earned it
A full set of lesson plans, images and resources you can brand and make your own
Interactive workbooks and worksheets for the families you'll work with
Ongoing training with the ATI team and guest experts, for as long as you want it

Want a look inside before you commit? Drop your email and we'll send you a module to read through, no strings.

For a lot of brilliant practitioners, the marketing side is the bit that puts them off entirely. So we give you options.

The course teaches you how to do it yourself, properly. And if you’d still rather not, there’s BirthWorld, our UK wide agency. Qualify, join, and the parents come to you. You turn up and do the work you’re good at.

Start whenever you like and get going the same day. From 8 weeks, self paced, with lifetime access to the course and every update.

Accredited by City & Guilds and the CMA.
Qualification: Maternity Nurse & Educator Specialist Diploma.
Assessment: [TO CONFIRM: the live page doesn’t state how this one’s assessed. The Fatherhood page uses end of module quizzes plus an end of diploma portfolio, confirm whether the same applies here and I’ll write it in.]

Meet your mentor, Lizzie

Lizzie trained as a midwife before she jumped the fence into antenatal education, mostly because she got fed up watching parents be handed information leaflets and being called prepared.

Thousands of parents and around 1,500 students later, plus years of research and postgraduate study, she’s still at it, teaching people to bin the rulebook and build something that actually changes how a family is looked after.

She’s a best selling author and an award nominated educator.

Pay in full and we set you up

Pay in full and you get a discount, plus the bits that turn a qualification into actual bookings:

A launch and grow session with Lizzie. One to one, mapping your first offering and how your services join together, so your diary fills on purpose rather than by luck.
Done with you marketing. We map your first funnel while you're still studying, so you can be taking bookings before you've even finished.
Two extra qualifications on the house. [Breastfeeding Peer Supporter and Perinatal Mental Health, CONFIRM exactly which two and the correct names.] So there's even more you can offer from day one.

Ready to enrol?

Maternity Nurse & Educator Specialist, Foundation Diploma.

Pay in full: £1,297 Or spread it: 6 monthly payments of £220, or 12 monthly of £130

Either way you get the full diploma, all twelve modules, lifetime access and updates, the in-person workshop, and lifetime marketing and business support.

Breastfeeding Peer Supporter
&
Perinatal Mental Health Peer Supporter

Instalment Option

12 monthly instalments - £130

60 hours of professional training
City & Guilds Level 3 qualification
Full teaching plans and resources
Lifetime marketing and business support
Ongoing CPD and expert workshops
In-person Teaching Skills workshop
Discounted Insurance scheme

One Time Payment

Pay in Full = £1347

60 hours of professional training
City & Guilds Level 3 qualification
Full teaching plans and resources
Lifetime marketing and business support
Ongoing CPD and expert workshops
In-person Teaching Skills workshop
Discounted Insurance scheme

PLUS

1:1 Private Launch Strategy Session with Lizzie
Done-With-You Marketing

Your questions, answered

I've got no experience with this. Can I really do it?

Yes. There are no entry requirements. Plenty of people come to this already working with babies and wanting to join it all up, and plenty come in fresh. We’ll take you from wherever you’re starting to qualified and working.

Is the income actually real?

It’s as real as the work you put in, and the page above shows you the kind of figures the different services bring in. The point of the diploma is that you’re not relying on one thing, you’ve got several income streams you can mix to suit your life.

Where would I actually teach?

Wherever suits you and the families. A community centre, a church hall, your own front room, someone’s home for one to one work. Inside the training you’ll get plenty on finding and choosing venues.

Are there grants or funding?

Sometimes, depending on your situation. Because BirthWorld is a community interest company, we can apply for grants and funding to help cover training and business support for our students.

You've given your best hours away long enough

You’re already good at this. You’ve just been doing it in pieces, for whoever’s paying, at whatever hour they want you. This is how you pull it into one thing that’s yours: a qualification you’re proud of, and a business that finally gives something back to you for a change.