Training provider to the NHS
and approved by
Introducing…. You!
Your classes are good. Really good. When parents actually show up, they love what you do. You’ve got the qualifications, you’ve done the work, and you genuinely care whether you are making a difference.
But your classes aren’t full. Your inbox isn’t buzzing with enquiries. Three people confirmed for Tuesday’s session. Only one for next month… yet you have room for 10 each time.
So you do the comparison thing, you ask around…Can someone share examples of… has anyone tried… How do I…?
You post tips and advice, share positive birth stories, tweak your Canva templates, drop your prices, try new freebies, and check your competitors’ feeds at midnight.
Then sign up for your sixth certificate because surely another course in birth/baby/breastfeeding will suddenly make everyone see you as the expert.
Stop. For the love of god, please stop.
I get it. It feels strategic. Gathering information. Attending those free 60-minute trainings. Staying on top of what everyone else is doing.
But, in reality, they’re focus killers, making your expertise drown in sameness whilst you’re trying to look different.
When parents land on your page, what makes you different from the five other hypnobirthing instructors in your area? What makes you the obvious choice for postnatal support?
Trauma-informed? Yep, so’s the next person.
Evidence-based? Yes, this one’s been around for a while now.
Besides the fact that most perinatal professionals can’t answer that question clearly, these are not even what parents need or want. So while professionals end up doing the comparison/copy thing, parents bounce off your page and straight into ChatGPT’s inbox to find answers to what they want.
Why? Because the parents you’re meant to reach are running scared. The media’s screaming conflicting messages at them every single day. Hospital birth is dangerous. Home birth is dangerous. Midwives are leaving. The system’s collapsing. Trust nobody. Trust everybody. Epidurals will ruin you. Natural birth will traumatise you. The government’s closing in on the “natural birth narrative.”
The noise is deafening.
Your voice — the one that could actually help them — is getting completely drowned out.
Because everyone in your field is saying the same things in the same way with the same “you’ve got this mama”, trauma-informed, meaningless buzzword energy. And when a parent is genuinely frightened or confused, that doesn’t get through.
You know your voice could cut through the cacophony so they can hear the truth.
You know your expertise could provide a safe harbour in the tsunami of trauma.
But they’re scrolling past you.
You need to speak differently. Position differently. Show up as someone they can’t ignore.
And right now, you don’t know how.
That’s what this mastermind does – it supports you on your journey, so you can support parents on theirs.
Let me check in with you for a second.
When you picture your ideal working life, does it look something like this:
Introducing: The 2026 Impact & Income Mastermind
How it actually works
Deep‑dive Live strategy sessions where you build your behavioural messaging, narrative power, authority psychology, identity safety and commercial backbone. This is the training perinatal professionals have needed for years.
Bring your drafts, ideas, worries and real‑time marketing challenges. We refine everything together.
(Yes they are recorded)
Available immediately on joining so you can start working through foundational materials whilst waiting for the live sessions to begin in January.
Join the community and get support in real time in between the main sessions. This isn’t a Facebook group you’ll ignore. It’s active coaching and support when you need it most.
The 12 – week plan
Week 1-2
Your Authority Positioning Statement
Your vision and mission mapped and rewritten for authority
The “Why Your Marketing Isn’t Working Yet” diagnostic
Your core differentiators articulated clearly
Get absolute clarity on what you’re building, and the direction your business needs to take, to create the career and income you actually want.
Week 3-4
Build a brand that parents connect with and understand why you’re the educator they can trust above anyone else.
Week 5-6
Lead magnets that work
Offer structure and pricing
Booking pathways that convert
Create a booking journey so parents move smoothly from “interested” to “I’m in” without you having to chase, convince, or drop your prices.
Week 7-8
Neuroscience-backed copywriting
Write in a way that cuts through fear, noise and overwhelm so parents stop scrolling past you and start feeling genuinely safer, calmer and more connected to your voice and expertise.
Week 9-10
Your 12-month visibility plan
Set and forget social media cycles you can repeat forever
SEO, GEO, AI and
Walk away with a complete 12-month plan and reusable content system so you regain your time and sanity whilst staying visible.
Week 11-12
Bring new parents into your world through multiple pathways so you’re not dependent on Instagram’s algorithm or TikTok’s tantrums.
Questions?
Qualified perinatal professionals who are good at their job but struggling to fill their classes.
Those who know they have more impact to give but are unsure how.
Even those who are not yet qualified but want to start off on the right foot.
And you’re willing to do the work to build it properly.
First off – this isn’t a course. Yes, there is content you can work through in your own time, review and keep for life, with templates to support you.
But really? It’s implementation work, hand-holding. Actual support, accountability and expert eyes on your business.
And I’m not ging to blame anything on your “mindset”
Actually, you can do it quicker.
The real secret, though, is how to turn one piece of content into a week’s or even months’ worth of content.
Take this page example – one page, 10 emails, 14 social media posts.
2 hours….. £5000 income.
About 3-5 hours a week for implementation work, plus the 90-minute live sessions.
Yes, it’s a commitment. But the point is to build you a system that stops you wasting time forever. Twelve weeks of focused work to end years of scattered guessing.
What happens next?
The founding cohort starts Monday, 5th January 2026.
Spaces are limited because this is a working mastermind where I will be working directly with you.
When you join, you get immediate access to the vault so you can start working through the foundational materials while we wait for January, should you wish.
If you are, the door’s open.
The founding member price is £497. After Black Friday, it’s £1,497.
Doors close 1st Dec 2025
Passion to Profession: a FREE 4-day workshop, 5 to 8 October, 7pm on Zoom.
For anyone obsessed with birth work and wondering how to turn it into a real career. And for midwives who have lost the joy in it.
Design a career that fits your life, teach in a way that actually changes outcomes, see how simple marketing can be, and find the funding to pay for it. Live bonuses every night, and replays if you miss one.
