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Become a Hypnobirthing Teacher

Train to teach real hypnobirthing - actual hypnosis, not just a nice relaxation script - so you can help parents let go of the fear they've been carrying and go into birth calmer and more in control.

It’s a real career, and a rare kind: one that gives you your energy back at the end of the day instead of taking it. No experience needed. We’ll take you from the very start.

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Most hypnobirthing training isn't hypnosis.

Hypnobirthing works on the relationship between the mind and the hormones that run labour. Get that working with a parent instead of against them, and birth changes: less reliance on pain relief, a calmer parent and baby, fewer mental health problems afterwards.

The evidence is solid. It still gets sidelined by a lot of training organisations, and there’s a reason for that.

Most programmes teach deep relaxation and call it hypnosis. A lovely script, lovely music, the parent relaxes and the good hormones flow a bit more. That does help. But it isn’t hypnosis, and it isn’t the thing that changes a birth.

Real hypnosis reprogrammes the mind. It reframes the negative thought patterns and beliefs that drive the hormones and the labour itself. Doing that takes more than storytelling and breathing. You have to understand language and wave patterns, so you can get a parent past a lifetime of birth horror stories rather than calming them down for one afternoon.

That’s the work you’ll learn to teach. It’s why we built these diplomas with Ruth, a clinical hypnotherapist, and Mia, a chartered clinical psychologist with more than 25 years behind her, instead of handing you a folder of scripts and wishing you luck. You get the script and recording library too – breech to breastfeeding, caesarean to confident parenting – all re-recordable in your own voice, so the parents in your room get you, not a stranger.

Is this you?

You’ve been pulled towards the psychology of birth for a while now. Maybe it’s the mind-body side of it. Maybe it’s watching fear and anxiety climb in every pregnant person you know and thinking someone ought to be doing something about that. You believe the right techniques get a parent over the mental hurdles, not just through the day, and that this work does as much for their mental health as it does for their birth.

You want to teach in a more holistic way than the standard class allows. Your own classes, run your way, but with a real community behind you and the resources ready to go, so you’re not building lesson plans from scratch at 11pm. That part can come later, once you’ve found your feet.

And you want a job that gives something back. One where you finish the day calmer than you started, with energy left for your own family.

If you’re nodding, you’re in the right place.

Why teach hypnobirthing?

Between the films, the headlines and the friend who can’t wait to share her horror story, most people arrive at pregnancy already braced for the worst.

They can’t enjoy it. And the fear isn’t only unpleasant – it tips the body into producing the wrong hormones at the worst possible moment, which makes labour harder and more painful than it needed to be.

Your job is to break that cycle – for both partners. You won’t promise them a perfect birth. You’ll prepare them properly for whatever theirs turns out to be. Induction, caesarean, home birth, hospital transfer – it’s the same skill set, and it holds up across all of them.

You’ll also learn what to do when hypnobirthing doesn’t click. Some parents won’t take to it – autistic parents often experience it differently, for one – so you’re trained in mindfulness and reframing too, and in teaching a mixed room without leaving anyone behind. Whoever walks in, you’ll have something that works for them.

And it doesn’t stop at birth – the same calm, oxytocin friendly state you’ll teach parents to reach tends to help breastfeeding settle too, which catches a lot of families out in the early days.

You can start this training from nowhere. No midwifery background, no teaching experience, no prior qualification. We take you from the beginning.

What you'll learn

Twelve modules, built to take you from interested to qualified and ready to teach.

Real hypnosis means working with the subconscious

The beliefs and fears someone's been carrying since they were small, listening to other people's birth stories. You do that with language and wave patterns. It's a proper skill and almost nobody teaches it. Most courses hand you a relaxation script and call it hypnobirthing. You'll learn the real version, with the breathwork and affirmations that go with it, mindfulness for the parents hypnosis doesn't suit, and a full library of scripts and recordings you can re-record in your own voice.

You'll learn how birth actually works and what the research says

Because parents will quiz you and you can't be caught bluffing. And you'll learn to teach. Knowing your subject and being able to get it into someone else's head are two different things, and most birth workers were only ever trained in the first one. That's what the 3D rEvolution™ is for, the framework Lizzie spent ten years building from neuroscience, adult learning and identity work.

After that it's the things that make you good in an actual room.

Getting the partner involved instead of leaving them spare in the corner. A whole section on the parents the usual approach misses - autistic parents, disabled parents, anyone who looks at standard hypnobirthing imagery and doesn't see themselves. And safeguarding, so you know the moment something's beyond you and a midwife needs to step in.

The people you'll learn from

The psychology behind the course comes from Mia Scotland, a chartered clinical psychologist with more than 25 years behind her.

She’s spent that career on the psychology of birth – why the way a parent is prepared makes such a difference to how their birth actually goes – and she works across antenatal and postnatal mental health, the Rewind technique and resilience training. She wrote the bestseller Why Perinatal Depression Matters, and she’s asked to speak at maternity conferences around the world, so there’s a fair chance you’ll end up in a room with her at some point. A clinical psychologist of her standing teaching on a hypnobirthing course is rare, and it’s a big part of why ours stands up to scrutiny where other courses fall down.

Then there's Ruth Olayinka, the clinical hypnotherapist who teaches the hypnosis itself.

She got into it because she wanted to quit smoking. One session sorted it, and she was struck enough to change careers, qualify as an Advanced Clinical Hypnotherapist and an EFT and EMI practitioner, and, after her daughter was born, move into fertility, pregnancy and birth. She’s writing her first book on it now, Beyond Hypnobirthing. In the live tutorials she’s the one who takes you through the actual hypnosis sessions, and students adore her: “Ruth’s voice is so soothing” is the sort of thing that comes up again and again. When you learn to guide a parent into real hypnosis rather than a pleasant ten minutes with their eyes shut, it’s Ruth showing you how.

And Lizzie Zahoranska-Earle, who founded ATI and built the framework the whole thing runs on.

She trained as a midwife before leaving to do birth education the way she thought it should be done, and she’s put 16 years of research and 9 years of postgraduate study into it since, which is the long way of saying none of this is made up. More than 1,500 people have trained with her, and parents have driven two hours to sit in her classes. She’s the one who’ll show you why tearing up the old antenatal rule book is the best thing you can do for the families you go on to teach.

A certificate won't fill your classes. This will.

Plenty of courses hand you a qualification and wave goodbye. Then you’re sat there fully trained with an empty diary, wondering what went wrong. So the business and marketing help is part of the diploma, not an upsell.

With this training, you get:

What students say

What's included

And once you're qualified, your classes are yours to shape.

A few formats students use:
Mix them, price them and run them how you like. And through BirthWorld, our directory that connects qualified practitioners with parents actively looking for them, you’ve got a route to paying clients from the start.

How it works, start to finish

1. Learn

Work through the modules and tutorials at your own pace, around your life. Video, animations, workbooks, audio, the lot, because nobody learns from death by PowerPoint! Our Earn as you learn approach means you could be teaching in as little as 8 weeks.

2. Apply

Live weekly tutorials with the module leaders, where you take what you’ve learned and use it on real scenarios, case studies and the messy situations you’ll actually meet. We cover setting up your practice and your lesson plans too. Can’t make it live? Watch the replay.

3. Practice

Optional in person workshops to practise your teaching and build your confidence, with a photographer on hand for your brand shots. They’re not compulsory and you don’t need them to qualify. Dates and locations provided to you when you enrol.

4. Elevate

Lifetime access to the course, the updates and the live tutorials, so you can refresh whenever you want. Plus free ongoing CPD that keeps you current, in your field and in the marketing world that keeps shifting under your feet.

The logistics

When you pay in full you get a discount, plus two bits of hands on help to get you teaching faster

A 1:1 Launch and Grow session with our founder, Lizzie

We design your first hypnobirthing offering together and map the journey parents take through your classes. Get this right and filling your classes gets a lot easier. We'll also look at how your future services fit together, so your practice grows as one joined up thing rather than a pile of disconnected bits.

Done with you marketing

While you train, we help you lay the marketing foundations that bring parents in. We map your first funnel together: a blog outline, a freebie to offer parents, emails and social posts that take someone from finding you to booking. Most parents book around three months ahead, so you can start taking bookings while you're still training and qualify with classes already filling.

Instalment Option

12 monthly instalments - £130

  • 60 hours of professional training 
  • City & Guilds Level 3 qualification 
  • Full teaching plans, scripts, recordings and resources
  • Lifetime marketing and business support
  • Ongoing CPD and expert workshops
  • In-person Teaching Skills workshop
  • Discounted Insurance scheme
Clear

One Time Payment

Pay in Full = £1347

PLUS

  • 1:1 Private Launch Strategy Session with Lizzie
  • Done-With-You Marketing 
Clear

For your peace of mind

If you enrol and it turns out not to be for you, email us within 14 days and you’ll get every penny back. We won’t make it awkward.

Once you qualify you’re a member of the Complementary Medical Association, so you can put MCMA after your name and list your classes on their site. It’s real recognition, not a certificate you printed out at home. We’re affiliated with Westminster Insurance too, so you can get covered to teach at a discounted rate.

And if you’re worried you won’t finish, don’t be. The tutorials, the resources and the people around you are all there to get you to the end. Plenty of students start out certain they’ll be the one who can’t do it. They do.

All your questions, answered

Not at all. Many people who come to train with us have never taught anything in their lives, and plenty have no birth-world background either. That’s fine. The whole course is built to start you right at the beginning and bring you up, so you’re never expected to already know things you couldn’t possibly know yet. If you care about this and you’re willing to put the hours in, you’ve got what you need to start.
You can, and we’ll be upfront about how it works, because plenty of people will sell you a qualification and leave this bit out. Passing the course makes you a qualified teacher. It doesn’t, on its own, fill a single class. That’s why the business and marketing side is built into the diploma: how to find parents, get them booking, and actually earn from the thing you’ve trained in. It takes real work and we won’t pretend otherwise. But our students do run proper classes and earn proper money from them, and we don’t leave you to figure out the hardest part on your own.
Wherever works for you. A community hall, a studio, your own front room, online, or round at parents’ houses for one to one sessions. Most teachers end up doing a mix. You build it around your life, not the other way round.
You can’t learn to teach by only watching videos, so we don’t try to make you. The live tutorials are where you practise on real people and get feedback on how it went, and there are optional in person workshops on top if you want more hands on time. Nobody qualifies without having stood up and taught in front of others first.
That breadth is deliberate and it’s a big part of what makes an ATI diploma worth more than a quick certificate. Take the research: today’s parents will Google everything you tell them, so you need to actually understand the evidence, not just recite affirmations at them. And partners matter more than most hypnobirthing courses admit. If the other parent is sat there feeling spare and in the way, they switch off, and they’re half the room. So we teach you how to bring them in and make them part of it.
Loads, and it doesn’t stop when you qualify. While you’re training you’ve got the weekly live tutorials and a whole community of people doing exactly what you’re doing. After you qualify you keep lifetime access to the course and every update we make to it, plus ongoing CPD so you stay current. A lot of providers hand over a certificate and you never hear from them again. We’re the opposite. You stay part of this for as long as you want to be.
A few things, but the big one is that we’re turning out working teachers, not people with another certificate for the drawer. The accreditation is City & Guilds, so it holds up when a parent or a venue actually checks. The hypnosis side is taught by a clinical hypnotherapist and a clinical psychologist, which almost no hypnobirthing course can say. And we take the business side as seriously as the teaching, because our founder Lizzie has watched too many talented people qualify and then never fill a class. A qualification you can’t earn a living from wasn’t much use to them, and it won’t be to you.

This page is the foundation diploma. It’s the one for you if you’re new to teaching hypnobirthing, and it takes you through the whole thing from the start, no experience assumed. The conversion diploma is for people who already teach hypnobirthing and want to gain the ATI qualification. If you’re not sure which one fits where you’re at, drop us an email and we’ll point you the right way before you pay for anything.

Ready to start?

Hypnobirthing is one of the most powerful things you can teach a parent, and most of the people teaching it were never shown how to do it properly. You could be one of the ones who was.

Start any time. No experience needed. Lifetime access from the day you enrol.

Could you really do this?

Passion to Profession: a FREE 4-day workshop, 5 to 8 October, 7pm on Zoom.

For anyone obsessed with birth work and wondering how to turn it into a real career. And for midwives who have lost the joy in it.

Design a career that fits your life, teach in a way that actually changes outcomes, see how simple marketing can be, and find the funding to pay for it. Live bonuses every night, and replays if you miss one.

Antenatal Training International

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